Apple is the world's most valuable brand for 2025, a testament to its ability to balance global reach and investment. The “Brand Finance” platform estimates Apple's brand value at $574.5 billion. According to Brand Finance research, on average, more than 80% of consumers are familiar with the brand in all markets studied, and 45% of consumers would consider using Apple-branded products or services.

Apple, whose cross-country reputation score is 7.7 points, is the brand with the highest reputation according to research in several markets among consumer electronics brands. As the company overcomes regulatory challenges and develops new niches, its unique value proposition will remain central to its sustainability.