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Automatic subscriptions: how is consumers’ right to choose protected?

4 September 2026 17:00 74 Print

With the development of digital services, automatically renewing subscriptions are becoming increasingly common in everyday life. While such services provide convenience for consumers, automatic subscription renewals and recurring charges require particular attention from the perspective of consumer protection.

The key issue is that just as consumers can easily subscribe to a service, they should also be able to cancel it easily and in a clear and straightforward manner.

Requirements in this area are also being strengthened internationally. In the United States*, following the case against* Amazon, the company was required to pay $2.5 billion and change its subscription system*. In the* United Kingdom*, requirements are being introduced to notify consumers before automatic payments and make it easier for them to cancel subscriptions.*

As the digital services market continues to expand in Uzbekistan, this international experience is also becoming increasingly relevant.

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